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Brand Guidelines – High Falls Sotheby’s International Realty

Branding Guidelines

As an established real estate professional, you already know the value of a strong brand in the crowded real estate industry. Success is based as much on reputation as it is on the perception. This section details the proper use of all High Falls | Sotheby’s International Realty® branded elements.

FONTS FOR BRANDING

 Officials: Mercury & Benton Sans |  Free Alternatives: Playfair Display & Open Sans

Simply Copy and Paste Color Codes!

Sotheby’s Blue

Pantone 289
CMYK 100 64 0 60
RBG 0 35 73
HEX #002349

Sotheby’s Accent Grey

Pantone 422
CMYK
 0 0 0 34
RBG 
173 173 173
HEX 
#999999

Sotheby’s Text Grey

Pantone 431
CMYK 
115 0 0 65
RBG 
103 115 122
HEX 
#666666

Sotheby’s Gold

Pantone 1245
CMYK
 0 18 48 26
RBG 
189 144 66
HEX 
#BD9042