Brand Guidelines – High Falls Sotheby’s International Realty


Branding Guidelines
As an established real estate professional, you already know the value of a strong brand in the crowded real estate industry. Success is based as much on reputation as it is on the perception. This section details the proper use of all High Falls | Sotheby’s International Realty® branded elements.
FONTS FOR BRANDING
Officials: Mercury & Benton Sans | Free Alternatives: Playfair Display & Open Sans


Simply Copy and Paste Color Codes!
Sotheby’s Blue
Pantone 289
CMYK 100 64 0 60
RBG 0 35 73
HEX #002349
Sotheby’s Accent Grey
Pantone 422
CMYK 0 0 0 34
RBG 173 173 173
HEX #999999
Sotheby’s Text Grey
Pantone 431
CMYK 115 0 0 65
RBG 103 115 122
HEX #666666
Sotheby’s Gold
Pantone 1245
CMYK 0 18 48 26
RBG 189 144 66
HEX #BD9042